The Red Flag Playbook

See the risk before it owns you.

Two practical field guides for investors and entrepreneurs who want to ask better questions, read between the lines and protect their capital.

Explore the BooksAbout the Author
The Red Flag Playbook: Buying & Selling a Business and A Tactical Guide for Passive Real Estate Investors, by Carson Jones
Built from real deals — not theory.

Real warning signs, hard-earned lessons and practical questions you can use before you invest, buy or sell.

Cover of The Red Flag Playbook: Buying and Selling a Business — Don't Get Leased

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For buyers & sellers

Buying & Selling a Business: Don't Get Leased

A business can look profitable while the lease, liabilities or deal structure quietly destroys its value. Learn what to examine before you sign — and when the smartest deal is the one you walk away from.

01Why leases can make or break your deal — and how to negotiate from strength
02Red flags in financials that sellers hope you won't notice
03The hidden risks of relying on franchisor "preferred reps"
04Practical steps to protect yourself when financing, structuring or exiting

Best for: Entrepreneurs, acquisition buyers and owners preparing to scale or exit.

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Cover of The Red Flag Playbook: A Tactical Guide for Passive Real Estate Investors

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For passive investors

A Tactical Guide for Passive Real Estate Investors

Smart people lose money in passive deals every day — not because they're reckless, but because no one taught them what to watch for. This book helps you vet the sponsor, structure and story before you commit a single dollar.

01How syndications work — and where they can break
02The questions every sponsor should be able to answer
03Fees, waterfalls, taxes and the math behind your return
04Real-world horror stories, red flag checklists and due-diligence steps

Best for: High earners, business owners and first-time LPs evaluating multifamily, self-storage, oil & gas and other alternative investments.

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"The expensive lesson is usually the one you could have spotted before closing."

Carson Jones · The Red Flag Playbook

About the author

Carson Jones

Carson is a finance professional, commercial real estate broker, multi-industry entrepreneur and host of Carson's Corner: Commercial Real Estate. His books draw from firsthand experience investing, evaluating operators and navigating real estate and business transactions — both the wins and the lessons that leave a mark.

InvestorOwner's perspective
BrokerTransaction experience
Author & HostCarson's Corner podcast
Meet Carson Jones →

Questions About The Red Flag Playbook

What each book covers, who wrote it, and where to buy it.

What is The Red Flag Playbook?

The Red Flag Playbook is a pair of practical field guides by Carson Jones for investors and entrepreneurs who want to spot risk before they commit capital. One covers passive real estate investing; the other covers buying and selling a business.

What does A Tactical Guide for Passive Real Estate Investors cover?

It covers how syndications work and where they break, the questions every sponsor should be able to answer, fees, waterfalls, taxes and the math behind your return, and real-world red-flag checklists and due-diligence steps. It is written for high earners, business owners and first-time limited partners evaluating multifamily, self-storage, oil and gas and other alternative investments.

What does Buying & Selling a Business: Don't Get Leased cover?

It explains why the lease can make or break a business deal, the red flags in financials that sellers hope you won't notice, the risks of relying on franchisor "preferred reps," and practical steps to protect yourself when financing, structuring or exiting. It is written for entrepreneurs, acquisition buyers and owners preparing to scale or exit.

Who is the author?

Carson Jones is a finance professional (BBA in Finance, Baylor University), a commercial real estate broker with eXp Commercial, a multi-industry entrepreneur, and host of Carson's Corner: Commercial Real Estate. He founded and leads Passive Investments. Meet Carson.

Where can I buy the books?

Both books are available on Amazon: A Tactical Guide for Passive Real Estate Investors and Buying & Selling a Business: Don't Get Leased.

How can I contact Carson about the books?

Email carson@passive.investments or call or text 615-212-5524. Passive Investments is located at 1715 S. Rutherford Blvd, Ste K #231, Murfreesboro, TN 37130.

Work With Carson

Selling or buying commercial property? Let's talk.

Brokerage and equity participation for commercial real estate owners, investors, and family offices — worldwide, through the eXp Commercial platform.

Email CarsonCall 615-212-5524Text Carson