What does it take to cut through the noise when the rules of media, marketing, and AI change every week? In this episode of Carson's Corner: Entrepreneurship & Investing, Carson Jones sits down with Dominick Miserandino, a serial entrepreneur and media advisor with seven partial and full exits who has advised more than 200 businesses, from startups to names like NASA, Hearst Magazines, the Wall Street Journal, and Dell.
Dominick explains why the rules of storytelling haven't changed since people gathered around the campfire, only the platforms have. He and Carson dig into why chasing virality can pull a business off-brand, how social algorithms reward controversy over substance, and why trust, not attention, is what leads to the transaction. They also get into over-automation and the flood of AI emails, and Dominick shares a real estate operator whose sales dropped after he replaced people with AI. Along the way he offers practical advice on picking one platform that works before expanding, and on “bucketing” your time with new tech so you don't lose your baseline.
The conversation wraps with exit strategy, including how to tell when it's time to let go of a business, and why in-person events with “no hard pitches” build better relationships than any sales script.
Connect with Dominick on LinkedIn or find RTM Nexus events on Luma.
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