Margot and Christy unpack the self-storage asset class — why it produces durable cash flow and how to get into the market.
🎙️ The Self-Storage Advantage.
Christy Brock and Margot Kennedy break down one of the most recession-resistant plays in commercial real estate: Self-Storage.
Storage is one of the most consistently profitable and recession-resistant asset classes in commercial real estate: self-storage.
We dive into how self-storage delivers immediate cash flow for partners, along with seller-friendly buyout structures that allow owners to unlock most of their equity, reduce capital gains exposure, and still retain upside on the back end.
In this episode, we cover:
- Why over 11% of U.S. households rely on self-storage — and why demand keeps rising
- How low management intensity + controllable expenses create stable performance
- The role of automation, dynamic pricing, and ancillary revenue in driving returns
- Why simple maintenance and fewer surprises make storage a powerful diversification tool
- How creative deal structures can benefit both investors and longtime owners
If you want to understand why self-storage continues to win in both boom cycles and downturns, this is an episode you won’t want to miss.
You can learn more about Christy and Margot at wiicre.com
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