Home › Blog › Multifamily Commercial Real Estate Broker - Rent Growth
Blog

Multifamily Commercial Real Estate Broker - Rent Growth

As of November 2025, US apartment rents rose just 0.7% year over year, below 2.6% inflation, leaving real rent growth near -1.9% and Sun Belt metros in outright decline.

|
The Short Answer

Are multifamily rents actually growing after inflation in late 2025?

No. As of November 2025, national multifamily rent growth was just +0.7% year over year, and with October CPI at 2.6%, real rent growth was about -1.9%. That modest gain came largely from Midwestern markets such as Kansas City (+4.1%) and Chicago (+3.6%), while Sun Belt metros posted widespread declines. Carson's view is that nominal rents are up but owners' real income is down.

Key takeaways

  • Sun Belt rents fell across major metros as of November 2025: Austin -5.9%, Raleigh -3.1%, Phoenix -2.9% and Atlanta -2.9% year over year.
  • Developers delivered about 550,000 new apartment units in 2024-25 while absorption was only about 370,000, and some Austin submarkets sat at 85% occupancy.
  • Nashville median rents fell 0.9% month over month in October 2025 and were down 1.6% year over year, per Apartment List's November report.
  • Memphis, Chattanooga and Knoxville held up slightly better than Nashville but still turned negative in real terms after adjusting for inflation.
  • A quoted cap rate is only as reliable as the NOI behind it; understated expenses, unnormalized insurance, or property tax resets can turn a 7 cap into a 5 cap.



We’re now seeing the first meaningful rent softness since 2009. November posted just +0.7% year-over-year rent growth, which sounds positive… until you adjust for costs.

CPI (Oct): 2.6% → Real Rent Growth: –1.9%

And that modest increase was carried almost entirely by Midwestern markets: Kansas City +4.1%, Chicago +3.6%, and a few others propping up the national average.

Are Sun Belt Apartment Rents Declining?

Largely, yes. As of November 2025, Sun Belt rents fell across major metros: Austin down 5.9%, Raleigh 3.1%, and Phoenix and Atlanta 2.9% each year over year. Developers delivered about 550,000 units in 2024–25 while absorption was only about 370,000, and some Austin submarkets sat at 85% occupancy.

Pretty much. Strip out the Midwest and Northeast, and the national number flips negative. Across the Sun Belt, rent declines are widespread:

  • Austin –5.9%
  • Phoenix –2.9%
  • Atlanta –2.9%
  • Raleigh –3.1%

Developers have delivered ~550,000 new units in 2024–25, but absorption is just ~370,000. Some Austin submarkets are sitting at 85% occupancy, a first in years.

So what does +0.7% really mean? Rents are:

  • Below inflation
  • Below historical rent-growth averages
  • Below replacement-cost rent growth
  • Below what owners need to maintain NOI after surging insurance, taxes, labor, and maintenanceIn other words: Rents are “up,” but real income is down.

Why Are Cap Rates So Often Misunderstood?

A cap rate is only as real as the net operating income and market strength behind it. If expenses are understated, insurance isn't normalized, property taxes reset after a sale or rents aren't sustainable, an advertised 7 cap can quickly become a 5 cap or worse, so a cap rate without context tells you very little.

This is one of the biggest reasons I think cap rates are one of the most misinterpreted metrics in commercial real estate.

People love to say, “It’s a 7 cap,” as if that number tells the whole story. It doesn’t.

A cap rate is only as real as the NOI and market strength behind it.

If expenses are understated, insurance isn’t normalized, property taxes reset, or rents aren’t sustainable, that “7 cap” turns into a 5 cap (or worse) in no time.

A cap rate without context is meaningless


What’s your take?Are cap rates still a reliable metric… or just a lagging indicator of who’s underwriting wishful thinking? Do you see rents bouncing back?

In Nashville, the situation is even more pronounced: median rents fell 0.9% month-over-month in October 2025 and are down 1.6% YoY, per Apartment List's November report. This places Nashville's nominal growth well below the national figure and far from historical averages. Smaller markets like Memphis, Chattanooga, and Knoxville held up slightly better, but still turned negative after adjusting for inflation.

Why This Matters to You

Whether you’re holding, selling, or repositioning a multifamily, industrial, or other commercial assets, today’s landscape looks very different. Falling rates no longer guarantee rising values. The winners will be those who understand local demand drivers, track real job growth, and adapt to shifting real estate uses, while positioning their property to stand out to out-of-state buyers.

Always happy to talk if you’d like to discuss what these shifts mean for you.


Frequently Asked Questions about Multifamily Rent Growth

What was national multifamily rent growth in November 2025?

National multifamily rent growth was +0.7% year over year in November 2025, described as the first meaningful rent softness since 2009. Measured against October CPI of 2.6%, that works out to real rent growth of about -1.9%, meaning rents rose in nominal terms while owners' inflation-adjusted income fell.

Which markets drove multifamily rent growth in late 2025?

Midwestern markets carried most of the national gain in late 2025, led by Kansas City at +4.1% and Chicago at +3.6% year over year. With the Midwest and Northeast removed, the national rent growth figure turns negative, because declines were widespread across Sun Belt metros at the same time.

Why are Sun Belt apartment rents falling?

Sun Belt rents are falling mainly because of oversupply. Developers delivered about 550,000 new units in 2024-25 while absorption was only about 370,000. As of November 2025, Austin rents were down 5.9%, Raleigh 3.1%, and Phoenix and Atlanta 2.9% each, and some Austin submarkets were sitting at 85% occupancy.

How did Nashville apartment rents perform in 2025?

Nashville underperformed the national average. Median rents fell 0.9% month over month in October 2025 and were down 1.6% year over year, according to Apartment List's November report. Smaller Tennessee markets such as Memphis, Chattanooga and Knoxville held up slightly better but still turned negative after adjusting for inflation.

Why can a quoted cap rate be misleading?

A cap rate is only as real as the net operating income and market strength behind it. If expenses are understated, insurance is not normalized, property taxes reset after a sale, or rents are not sustainable, a property marketed as a 7 cap can quickly become a 5 cap or worse. Carson's view is that a cap rate without context is meaningless.

Multifamily Rent Growth Questions Investors Ask

These are the rent growth, underwriting, development, and pricing questions apartment investors ask most often, rewritten and answered for 2026. Market conditions change quickly, so treat any outlook here as a framework to test against current local data.

Supply, demand, and the rent growth outlook

Is multifamily overbuilt, or is the market just in a down part of the cycle?

Mostly a down part of the cycle caused by a supply wave, not permanent overbuilding. Apartment completions peaked around 2024 at the highest level in decades, concentrated in Sun Belt metros, which pushed up concessions and flattened rents. Starts fell sharply after rates rose, so new deliveries are shrinking. Demand from household formation and expensive homeownership remains solid, which supports a recovery as the new units are absorbed.

Will a drop in apartment deliveries in 2027 lead to stronger rent growth?

Likely, but with a lag and unevenly by market. Fewer completions mean less competition for renters, and landlords typically regain pricing power once recently delivered buildings stabilize and burn off concessions. Markets that received the most new supply may stay balanced longer because lease-up properties are still competing. Watch local concessions, occupancy, and the remaining under-construction pipeline rather than national headlines.

How much will multifamily rents grow from 2025 to 2027?

No one knows precisely, and forecasts differ by source and market. The general expectation is modest growth that firms up as new supply falls, with stronger gains in markets where deliveries drop fastest and weaker results where concessions remain heavy. For underwriting, use conservative local assumptions, stress-test flat rents for the first year or two, and avoid relying on a national forecast for a single property.

How can submarkets within a metro like Dallas-Fort Worth perform so differently?

Because supply and demand are local. In a large metro, one submarket may absorb thousands of new units while another has almost none, and job centers, schools, and commuting patterns differ widely. That is why one suburb can show rent cuts and heavy concessions while an infill area with no new construction still raises rents. Underwrite at the submarket and even the property-competitive-set level.

Underwriting rent growth and value-add

What annual rent growth should multifamily investors underwrite?

Most disciplined investors underwrite flat to low-single-digit annual rent growth, often with little or no growth in year one, and separate market growth from rent premiums earned through renovations. Value-add premiums should be backed by actual renovated comps in the same submarket. If a deal only works with aggressive rent growth and a low exit cap rate, it is a speculative bet, not a margin of safety.

Is aggressive rent growth the only way to win multifamily deals today?

No. Aggressive assumptions win bids, but they often lose money. Buyers can compete without stretching rent growth by offering certainty of close, assuming existing low-rate debt, targeting off-market or distressed sellers, or finding operational upside such as expense cuts and better management. Losing a deal to a buyer with an unrealistic pro forma is often the better outcome.

Is it realistic to double rents at a 50- to 150-unit value-add apartment property?

Rarely. Doubling rents usually requires units that are deeply below market because of poor management, a long-time owner who never raised rents, or a major repositioning. Most value-add plans target renovation premiums that are a fraction of current rent. Before believing a doubling story, compare renovated units at nearby properties, check local incomes against the proposed rents, and confirm the scope and cost of the work.

What does it take to add upgrades like in-unit washers and dryers during a value-add renovation?

More than the appliances. Adding washers and dryers can require plumbing, venting, electrical capacity, floor-plan space, and permits, and some older buildings cannot support them without major work. Renovations happen as units turn, so the timeline depends on lease expirations and contractor capacity. Budget for vacancy during work, cost overruns, and test the rent premium on a few units before rolling out the program.

How do you estimate market rent for a two-bedroom apartment in a specific neighborhood?

Compare the same unit type in nearby buildings with similar age, finishes, and amenities, and adjust for size, parking, and concessions. Listing sites show asking rents, while property managers and leasing agents can tell you effective rents after free months. In expensive urban neighborhoods, new luxury buildings and older walk-ups can differ widely, so match your comps to the actual building class.

Multifamily development

What untrended return on cost should a multifamily developer target?

Developers generally want an untrended yield on cost about 100 to 150 basis points above the market cap rate for a comparable stabilized property. That spread pays for construction, lease-up, and entitlement risk. If yield on cost is barely above where stabilized buildings trade, it is usually cheaper and safer to buy existing property. Target levels vary by region, product type, and lender requirements.

Can multifamily developers realistically hit pro forma rents and earn a promote?

Some can, but skepticism is healthy. Many recent projects leased up during a supply peak with heavy concessions and missed pro forma rents, while higher interest rates raised costs. A credible pro forma uses rents supported by today's comparable new buildings, realistic lease-up time, and conservative exit cap rates. Sponsors earn promotes only after investors receive their preferred return, so missed rents hit the promote first.

Will merchant-built multifamily development be as profitable as it was over the last 15 years?

Probably not in the same way. Merchant building thrived on falling interest rates, cap rate compression, and strong rent growth, which let developers sell at large profits. Higher rates, construction costs, and insurance costs have narrowed the spread between yield on cost and exit cap rates. Development can still work in supply-constrained markets, but returns depend more on basis and execution than on market tailwinds.

Why does build-to-rent still pencil in some Sun Belt markets?

Build-to-rent works where land is cheaper, entitlements are faster, and renters want a house with a yard but cannot or do not want to buy. Horizontal construction can be phased, so developers lease units as they are completed instead of waiting for a full building. Demand from families priced out of homeownership supports rents, but results depend on location, construction costs, and nearby competing communities.

Is multifamily development or acquisition the better play in 2026?

For most investors, buying existing properties below replacement cost is the lower-risk play in 2026. Many recent buildings trade at prices below what it would cost to build them today, and acquisitions produce income immediately. Development makes sense when you control well-priced land, can deliver into a period of falling new supply, and have a yield on cost comfortably above market cap rates.

Where investors are finding multifamily opportunities

Where are the best multifamily investment opportunities in 2026?

Many investors are focusing on recapitalizations, distressed or maturing loans, and newer properties selling below replacement cost, especially in markets where new supply is falling. Sellers facing loan maturities or rate-cap expirations may accept realistic pricing. Midwest and smaller markets with limited new construction have also drawn attention for steadier occupancy. Opportunity depends on basis and local supply, not a single region.

Which markets are a good starting point for a first multifamily investment?

The best starting market is usually one you can visit and understand, with job growth, diversified employers, landlord-friendly regulations, and limited new supply. Smaller and mid-size markets often offer lower prices and less competition from institutions. Look at population and job trends, property taxes and insurance costs, and the local construction pipeline before choosing.

Is demand for Class B apartments strengthening in Midwest markets like Columbus?

Generally, Class B properties in markets without heavy new supply have held occupancy better than Class A properties competing with new lease-ups. Midwest metros saw less construction than many Sun Belt markets, which helped. Class B performance still depends on local wage growth, competing concessions at newer buildings, and property condition, so check current occupancy and effective rents for the specific submarket.

What drives the Miami and South Florida rental market?

Major drivers are in-migration from other states and abroad, job growth in finance and services, limited land, high home prices, and steep insurance costs. Rising condo association fees and insurance have pushed some owners to sell or rent units, adding to rental supply. Renters' incomes often struggle to keep pace with rents, so affordability limits how far rents can rise.

Which commercial real estate strategies have the best path to success over the next 24 months?

Strategies with a clear basis advantage and limited reliance on falling rates look strongest: buying below replacement cost, lending or buying into distressed capital stacks, recapitalizing good properties with bad debt, and owning assets with steady demand and little new supply, such as many industrial and necessity-based properties. Deals that need cap rate compression or aggressive rent growth to work are the riskiest.

Interest rates, pricing, and deal flow

When will real estate prices adjust if the 10-year Treasury yield stays high?

Pricing adjusts when sellers are forced to accept the market, usually through loan maturities, rate-cap expirations, fund deadlines, or lender pressure. Many owners have held back hoping for lower rates, so transaction volume stays thin until those deadlines arrive. If long-term rates stay elevated, expect cap rates to stay higher and more properties to trade at reset prices as debt comes due.

Why would anyone buy real estate at a cap rate below the 10-year Treasury yield?

Buyers accept a cap rate near or below Treasury yields only when they expect income to grow, prices to appreciate, or tax benefits to boost returns. A Treasury yield is fixed, while property income can rise with rents, and depreciation can shelter cash flow. But that bet relies on growth; when rents flatten, negative leverage hurts returns, so a cap rate below borrowing costs needs a clear growth plan.

What happens to real estate if long-term bond yields stay high for the next 5 to 10 years?

Cap rates would likely stay higher, values would remain below their low-rate peaks, and returns would depend more on income growth than on appreciation. Leveraged buyers would use less debt, and owners with maturing low-rate loans would face refinancing gaps. Asset classes with strong rent growth, low capital needs, and limited new supply would hold up best.

Are sellers willing to cut prices to meet the market?

Some are, especially those facing a deadline. Owners with maturing loans, expiring rate caps, partners who want out, or fund lives ending are more likely to accept current pricing. Owners with low-rate, long-term debt often prefer to hold. Expect wider bid-ask gaps on stabilized assets and more realistic pricing on properties with debt problems or deferred maintenance.

Are commercial real estate deals still getting done in 2026?

Yes, but volume is concentrated in deals where the seller has a reason to transact or the buyer has a basis advantage. Loan assumptions, seller financing, distressed sales, and recapitalizations make up a larger share of activity. Well-priced properties with clean financials still trade; the deals that stall are those where the seller wants low-rate-era pricing.

How can investors spot multifamily sponsors at risk of distress?

Watch for floating-rate loans with expiring rate caps, recent acquisitions bought at peak pricing with heavy leverage, missed investor distributions, capital calls, and rising delinquencies. Properties with large rent assumptions that were never met and deferred maintenance are also warning signs. Investors in syndications should review loan maturities, hedge terms, and reserves before investing, and ask how the sponsor handled past downturns.

Small multifamily and lending details

How do appraisers value garden units in two-flat buildings, and how do their rents compare with the units above?

Appraisers usually value a two-flat by the income approach and sales comparisons, giving garden units credit only if they are legal and comparable. Garden units typically rent for less than above-grade units because of lower ceilings, less light, and moisture risk. Documentation of permits, rents, and comparables helps appraisers support the value.

Will lenders count rental income from a legal garden unit?

Most lenders count income from a legal, permitted garden unit, but they may discount or exclude income from units without permits, proper egress, or ceiling height. Some loan programs and appraisers are stricter about below-grade units. To get full credit, provide the certificate of occupancy or permit history, a signed lease, and rent payment history.

Next steps

What should apartment owners and investors do with this rent data?

Underwrite conservatively: use the specific submarket's rent trend rather than the national average, compare nominal rent growth with inflation, and test pro forma rents and exit cap rates against today's numbers. Owners deciding whether to sell, refinance or hold should get a property-specific view of value — Carson is always happy to talk through what these shifts mean for a particular property; reach out.

Sources

Primary sources for the rules and figures cited on this page, checked October 22, 2026. Laws and rates change — confirm current requirements with your CPA, attorney or lender.

Work With Carson

Selling or buying commercial property? Let's talk.

Brokerage and equity participation for commercial real estate owners, investors, and family offices — worldwide, through the eXp Commercial platform.

Email CarsonCall 615-212-5524Text Carson
Carson Jones

Carson Jones

Founder · Passive Investments · eXp Commercial

Carson Jones is the host of Carson's Corner: Commercial Real Estate, author of The Red Flag Playbook, a licensed commercial real estate advisor and business broker, and the founder of Passive Investments. With 18 years of experience as an entrepreneur and 12 years specializing in passive investing, Carson works with high-net-worth individuals, family offices, business owners, and sophisticated investors as a broker and principal.

Carson holds a BBA in Finance from Baylor University and his Tennessee commercial real estate license (#382989). He actively pursues acquisition and equity opportunities across the United States and abroad through a worldwide network of qualified buyers, family offices, institutional investors, and top-tier developers.

This article is for informational and educational purposes only and should not be considered tax, legal, accounting, or investment advice. Tax laws are complex and change frequently. Always consult your CPA, attorney, and financial advisor before making any financial, tax, or investment decisions. All investments and property ownership carry risk, including the potential loss of principal. Carson Jones, Passive Investments, and the author make no guarantees regarding the tax treatment, performance, or outcome of any specific investment strategy described in this article.